Birth of a Salesman
The Transformation of Selling in America
Summary:
The book chronicles the evolution of the sales profession in the United States, detailing how selling has changed from the early peddlers and canvassers to the development of modern sales techniques and training. It explores the impact of technology, the rise of sales management, and the cultural significance of the salesman in American society.
Key points:
1. Evolution of Sales: Friedman's book outlines the evolution of the sales profession in America from early peddlers to today's strategic role, highlighting the rise of sales training and ethical standards.
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