The Red Queen among Organizations
How Competitiveness Evolves
Summary:
The book explores the concept of the Red Queen effect in the context of organizational competition, arguing that businesses must continuously evolve not just for growth but to simply maintain their position in the market. It examines how companies adapt and compete in various environments, using case studies and evolutionary theory to explain why certain strategies succeed or fail.
Key points:
1. Red Queen Effect: Barnett's book uses the Red Queen's quote from "Through the Looking-Glass" to describe how companies must constantly innovate just to survive in their competitive markets.
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