Building Reputational Capital
Strategies for Integrity and Fair Play that Improve the Bottom Line
by:
Kevin T. Jackson
Summary:
The book explores the concept of reputational capital, emphasizing the importance of ethical conduct, integrity, and fair play in business as a strategic asset. It provides strategies and examples for companies to build and maintain a strong reputation, which in turn can lead to increased trust, customer loyalty, and financial success.
Key points:
1. Reputational Capital as a Key Asset: Reputational capital is vital for businesses, built on integrity and ethical behavior. It boosts customer loyalty, allows for higher pricing, and provides crisis resilience. Companies should manage it like any other asset.
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