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Managing Online Reputation

How to Protect Your Company on Social Media
Summary:

The book provides a practical guide for businesses to navigate the complexities of online reputation management, offering strategies to monitor and protect a company's image on social media platforms. It includes case studies, risk assessments, and advice on dealing with crises, ensuring that readers understand how to respond effectively to challenges that arise in the digital space.

Key points:

1. Fragile Online Reputation: Companies must constantly watch their online image due to the quick spread of information on the internet and social media.

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