Summary:
The book provides a practical guide for businesses to navigate the complexities of online reputation management, offering strategies to monitor and protect a company's image on social media platforms. It includes case studies, risk assessments, and advice on dealing with crises, ensuring that readers understand how to respond effectively to challenges that arise in the digital space.
Key points:
1. Fragile Online Reputation: Companies must constantly watch their online image due to the quick spread of information on the internet and social media.
Books similar to "Managing Online Reputation":
Corporate Reputation
Leslie Gaines-Ross
The Reputation Economy
Michael Fertik|David C. Thompson
Reputation Economics
Joshua Klein
Everyday Communication Strategies
Amanda Coleman
The Fixer
Michael S. Sitrick
New Strategies for Reputation Management
Andrew Griffin
The Naked Corporation
Don Tapscott|David Ticoll
Putting the Public Back in Public Relations
Brian Solis|Deirdre K. Breakenridge
Digital You
William Arruda
Marketing to the Social Web
Larry Weber