Corporate Reputation
12 Steps to Safeguarding and Recovering Reputation
Summary:
The book provides a strategic framework for managing corporate reputation, detailing a twelve-step process that helps businesses prevent reputation damage and recover from crises. It offers practical advice, case studies, and insights into how companies can monitor their reputations, respond to reputation threats, and rebuild trust with stakeholders after a setback.
Key points:
1. Value of Reputation: Reputation is crucial for attracting customers, investors, and talent. It's a key competitive edge but easily damaged. Companies must prioritize its protection and improvement.
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