New Strategies for Reputation Management
Gaining Control of Issues, Crises & Corporate Social Responsibility
by:
Andrew Griffin
Summary:
The book provides a comprehensive guide to managing corporate reputation, detailing proactive strategies for issue management, crisis response, and the integration of corporate social responsibility. It offers practical advice, case studies, and frameworks for understanding stakeholder perceptions and effectively communicating with the public to maintain a positive corporate image.
Key points:
1. Proactive Reputation Management: Griffin highlights the need for organizations to prepare for reputation issues in advance, by monitoring their environment and planning for crises.
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