Summary:
The book explores the psychology and culture of discount shopping, examining how retailers use sales tactics to attract consumers and how the constant availability of discounts has transformed the retail landscape and consumer behavior. It delves into the history of bargain hunting, the rise of outlet stores and flash-sale websites, and the strategies shoppers employ to get the best deals.
Key points:
1. Discount Psychology: Ellwood discusses how discounts make consumers feel good, leading to a "bargain high" and a cycle of seeking more deals.
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