Summary:
The book combines research from the fields of psychology, management, and neuroscience to provide insights into creating a highly motivating and rewarding work environment. It offers practical advice on how to enhance creativity, improve employee satisfaction, and foster a culture of innovation within the workplace.
Key points:
1. Psychological Needs: Friedman stresses the need to meet employees' psychological needs for autonomy, competence, and relatedness to enhance motivation and performance.
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