Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
by:
Mark Siebert
in:
Small Business
Summary:
The book serves as a comprehensive guide for business owners looking to expand through franchising, detailing the strategic process, legal requirements, and operational considerations necessary to convert a business into a successful franchise model. It provides insights on marketing, sales, and the overall management of franchise systems to help entrepreneurs maximize growth and profitability.
Key points:
1. Ensure franchising fits the business strategy and maintain brand uniformity with detailed manuals, training, and quality control.
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