Giftology
The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
by:
John Ruhlin
Summary:
The book provides insights into the strategic use of gift-giving as a business tool to build relationships, stand out, and foster loyalty among clients and partners. It offers practical advice on selecting thoughtful gifts that resonate with recipients and create lasting impressions, thereby enhancing referral rates and client retention.
Key points:
1. Gift Giving Power: Ruhlin highlights gift-giving as a key tool in business relationships, helping companies stand out and retain clients.
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