The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
by:
Rob Fitzpatrick
in:
Startups
Summary:
The book provides a practical guide on how to conduct customer interviews that yield useful insights rather than polite platitudes, emphasizing the importance of asking the right questions that focus on customers' behaviors and problems rather than their opinions. It outlines strategies for validating business ideas through customer conversations without being misled by compliments or superficial feedback.
Key points:
1. The "Mom Test": The book introduces a method for asking honest, useful feedback questions that even your mom can't lie about.
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