Demand Management Best Practices
Process, Principles, and Collaboration
Summary:
The book provides a comprehensive guide on effective demand management strategies, focusing on the integration of processes, principles, and collaboration within a business framework. It offers insights into forecasting, planning, and managing demand across various industries, with an emphasis on improving customer satisfaction and achieving a competitive advantage through synchronized supply chain operations.
Key points:
1. Demand Management: Essential for balancing supply and demand, ensuring product availability, and optimizing costs and profits through forecasting and planning.
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