Don't Take Yes for an Answer
Using Authority, Warmth, and Energy to Get Exceptional Results
by:
Steve Herz
Summary:
The book provides guidance on how to improve personal communication and influence by focusing on developing authority, warmth, and energy (AWE). It emphasizes the importance of seeking honest feedback and continuously refining these key attributes to achieve success and exceptional results in one's career and relationships.
Key points:
1. AWE Model: Herz's AWE model stands for Authority (expertise and confidence), Warmth (approachability and empathy), and Energy (passion and enthusiasm). These elements enhance communication and influence.
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