Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
Summary:
The book serves as a comprehensive guide to designing, implementing, and interpreting A/B tests, providing readers with the statistical foundations and practical insights needed to run controlled experiments on the web effectively. It covers topics such as experiment pitfalls, analysis techniques, and case studies to help practitioners make data-informed decisions and improve online services through rigorous experimentation.
Key points:
1. Online Controlled Experiments (OCEs) Importance: The book highlights the role of OCEs or A/B testing in data-driven decision making by comparing different user experiences.
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