Real Influence
Persuade Without Pushing and Gain Without Giving In
Summary:
The book provides a framework for effective persuasion by focusing on building genuine relationships and understanding others' perspectives. It outlines a four-step model of connecting with people, listening to their needs, understanding the situation from their point of view, and empowering them to reach a mutual solution.
Key points:
1. Connect Outwardly: Listen actively and empathize to build trust and see things from others' perspectives.
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