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Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Summary:

The book is a memoir and manifesto of the founder of Patagonia, Inc., detailing his journey from a young climber and blacksmith to the head of a pioneering outdoor gear company with a deep commitment to environmental sustainability. It outlines the unconventional philosophy behind Patagonia's business practices, emphasizing environmental responsibility, ethical supply chains, and the balance between work and play.

Key points:

1. Simplicity Philosophy: Chouinard promotes simplicity in business and product design, focusing on minimal environmental harm.

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