The Compass and the Nail
How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
by:
Craig Wilson
Summary:
The book presents a business model based on Patagonia's approach to fostering customer loyalty through environmental activism and sustainable practices. It explores how companies can align their values with those of their customers to create a dedicated following and a positive impact on the world.
Key points:
1. Brands as Causes: Patagonia is highlighted for its role as a cause, not just a seller, focusing on environmental efforts and ethics, which builds strong customer loyalty.
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