Summaries of books about Business & Finance:
Everybody Writes
Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley
The book serves as a comprehensive guide to writing high-quality digital content, offering practical tips and strategies for crafting compelling, engaging, and effective online communication. It emphasizes the importance of good writing in marketing and provides readers with tools and insights to improve their writing skills across various platforms and formats.
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The Automatic Millionaire Homeowner
A Powerful Plan to Finish Rich in Real Estate
David Bach
The book provides a step-by-step guide to building wealth through homeownership, emphasizing the importance of buying property wisely and automating finances to pay off a mortgage early. It offers practical advice on how to turn your home into a significant asset that can help you achieve financial independence.
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Strategic Project Management Made Simple
Practical Tools for Leaders and Teams
Terry Schmidt
The book provides a clear framework for planning and executing projects using the Logical Framework Approach, offering practical tools and techniques to help leaders and teams define clear objectives, identify stakeholders, and ensure project success. It emphasizes strategic alignment with organizational goals, effective communication, and problem-solving to enhance project outcomes.
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The Referral Engine
Teaching Your Business to Market Itself
John Jantsch
The book provides strategies for businesses to harness the power of referrals, emphasizing the importance of building a company culture that encourages customers to share their positive experiences. It offers practical advice on creating products and services that are inherently referable and outlines steps to develop a systematic approach to generating consistent referrals.
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Lean Out
The Truth About Women, Power, and the Workplace
Marissa Orr
The book challenges the prevailing narratives about women in the workplace and the effectiveness of corporate feminism. It offers a fresh perspective on power dynamics and suggests alternative strategies for women to succeed in their careers.
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Fascinate
Your 7 Triggers to Persuasion and Captivation
Sally Hogshead
The book explores seven psychological triggers (passion, mystique, prestige, power, alarm, rebellion, and trust) that can be leveraged to capture attention and influence behavior. It provides insights and strategies for individuals and businesses to use these triggers effectively in marketing, branding, and personal interactions to engage and persuade others.
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Illuminate
Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
Nancy Duarte|Patti Sanchez
The book provides a guide on how to use communication as a powerful tool to inspire change and influence audiences, focusing on crafting impactful speeches, compelling stories, meaningful ceremonies, and resonant symbols. It offers practical advice and frameworks for leaders to connect with their listeners and drive transformation within their organizations or communities.
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The McKinsey Edge
Success Principles from the World’s Most Powerful Consulting Firm
Shu Hattori
The book provides insights into the strategies and practices that have contributed to the success of McKinsey & Company, offering readers a collection of principles, habits, and techniques used by consultants at the firm to excel in their careers. It covers topics such as problem-solving, team dynamics, personal productivity, and leadership development, aiming to equip professionals with tools to enhance their performance and achieve their goals.
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How Markets Fail
The Logic of Economic Calamities
John Cassidy
The book critically examines the flaws in the classical economic theory of market efficiency, exploring historical and contemporary examples of market failure. It delves into the consequences of unregulated markets and the role of government intervention, highlighting the need for a more realistic understanding of economics to prevent future financial disasters.
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Primed to Perform
How to Build the Highest Performing Cultures Through the Science of Total Motivation
Neel Doshi|Lindsay McGregor
The book explores the concept of Total Motivation (ToMo), a framework for understanding what drives human performance in the workplace. It identifies six key factors that affect employee motivation—play, purpose, potential, emotional pressure, economic pressure, and inertia—and provides strategies for leaders to create high-performing cultures by fostering the right motivators.
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