Summaries of books about Business & Finance:
Selling to the C-Suite
What Every Executive Wants You to Know About Successfully Selling to the Top
Nicholas A.C. Read|Stephen J. Bistritz
The book provides insights into how sales professionals can effectively engage and sell to top-level executives by understanding their priorities and decision-making processes. It offers strategies for gaining access to C-suite executives, building credibility, and aligning sales pitches with executive interests to close high-value deals.
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Option Volatility and Pricing
Advanced Trading Strategies and Techniques, 2nd Edition
Sheldon Natenberg
The book provides a comprehensive look at option trading, covering topics such as volatility and its impact on pricing, various option trading strategies, and risk management techniques. It also delves into the use of mathematical models for option valuation and how to apply these models in different market conditions.
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Back to Human
How Great Leaders Create Connection in the Age of Isolation
Dan Schawbel
The book explores the challenges of modern workplace connectivity, emphasizing the importance of personal interaction in leadership. It provides strategies for leaders to foster authentic relationships and team cohesion in an increasingly digital and isolated work environment.
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The Storytelling Edge
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Shane Snow|Joe Lazauskas|Inc. Contently
The book provides insights and strategies on how businesses can leverage the power of storytelling to engage audiences, build brand loyalty, and stand out in a crowded marketplace. It combines research, case studies, and practical advice to help readers craft compelling narratives that resonate with customers and drive growth.
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Non-Obvious
How To Predict Trends and Win The Future
Rohit Bhargava
The book presents a curated collection of new and emerging trends that are shaping the future of business and consumer behavior, along with a methodology for observing patterns and making predictions. It also offers insights and actionable strategies for businesses to stay ahead of the curve by leveraging these trends for innovation and growth.
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Hard Goals (PB)
Mark Murphy
The book provides a framework for setting and achieving challenging goals that push individuals beyond their comfort zones, emphasizing the importance of creating specific, measurable, actionable, risky, time-bound objectives. It offers practical advice, strategies, and real-world examples to help readers set goals that inspire motivation and drive high performance.
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2 Second Lean
How to Grow People and Build a Fun Lean Culture
Paul A. Akers
The book advocates for continuous improvement in the workplace by encouraging employees to make small, two-second improvements to their work processes every day. It emphasizes the importance of a positive, engaging culture where everyone is involved in the pursuit of eliminating waste and increasing efficiency.
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The Cycle
A Practical Approach to Managing Arts Organizations
Michael M. Kaiser|Brett E. Egan
The book provides a comprehensive guide for arts managers, detailing strategies for building and maintaining strong, vibrant arts organizations through a focus on artistic programming, aggressive marketing, and robust fundraising. It emphasizes the interconnectedness of these elements, forming a "cycle" that can lead to institutional stability and growth when managed effectively.
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The Best Service is No Service
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price|David Jaffe
The book advocates for a business model that minimizes the need for traditional customer service by proactively addressing customer needs and eliminating the root causes of support calls. It outlines strategies for improving customer experiences, increasing efficiency, and reducing service costs by leveraging self-service options and making customer interactions more effective.
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F#ck Content Marketing
Focus on Content Experience to Drive Demand, Revenue & Relationships
Randy Frisch
The book challenges the traditional approach to content marketing by emphasizing the importance of creating engaging and personalized content experiences for customers. It provides strategies for businesses to shift their focus from simply producing content to delivering meaningful interactions that drive customer engagement, revenue growth, and build lasting relationships.
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