Summaries of books about Business & Finance:
United Breaks Guitars
The Power of One Voice in the Age of Social Media
Dave Carroll
The book recounts the author's experience with a customer service issue involving his broken guitar during a flight with United Airlines and how his subsequent protest song went viral on social media. It explores the impact of his campaign on corporate customer service policies and the broader implications for brand reputation in the digital age.
See full summary
Win the Game of Googleopoly
Unlocking the Secret Strategy of Search Engines
Sean V. Bradley
The book provides strategies for optimizing online content to achieve higher rankings on search engine results pages, focusing on Google's algorithms and best practices. It offers insights into SEO, content creation, and digital marketing tactics to help businesses and individuals increase their online visibility and attract more traffic to their websites.
See full summary
Remote, Inc.
How to Thrive at Work . . . Wherever You Are
Robert C. Pozen|Alexandra Samuel
The book provides strategies and insights for professionals to maximize productivity and maintain a healthy work-life balance while working remotely. It offers practical advice on setting goals, managing time, and leveraging technology to create an effective and personalized remote work routine.
See full summary
Chinese Business Etiquette
A Guide to Protocol, Manners, and Culture in thePeople's Republic of China
Scott D. Seligman
The book serves as a comprehensive guide to navigating the complex world of professional interactions in China, offering insights into the country's customs, traditions, and social norms. It provides practical advice on topics ranging from formal business meetings and negotiations to appropriate behavior at social events and gift-giving practices.
See full summary
Victory Through Organization
Why the War for Talent is Failing Your Company and What You Can Do About It
Dave Ulrich|David Kryscynski|Wayne Brockbank|Mike Ulrich
The book argues that organizational capability is more crucial than individual talent for achieving competitive advantage. It emphasizes the importance of aligning HR practices with strategic goals and provides insights on how to build a more effective and responsive HR function to drive organizational success.
See full summary
Leading Leaders
How to Manage Smart, Talented, Rich, and Powerful People
Jeswald W. Salacuse
The book provides insights and strategies for effectively managing and leading individuals who are themselves highly accomplished, influential, and often accustomed to being in charge. It offers practical advice on how to navigate the complexities of leading a group of strong personalities by understanding their needs, motivations, and how to align them with organizational goals.
See full summary
Time to Lead
Lessons for Today’s Leaders from Bold Decisions that Changed History
Jan-Benedict Steenkamp
The book presents a series of historical case studies of leaders who made pivotal decisions that shaped the course of history, analyzing their leadership styles, strategies, and the outcomes of their choices. It distills practical lessons and insights from these examples to guide and inspire current and future leaders in making bold and effective decisions.
See full summary
Confidence
How Winning and Losing Streaks Begin and End
Rosabeth Moss Kanter
The book explores the dynamics of success and failure in organizations and individuals, examining how confidence plays a pivotal role in creating winning streaks or exacerbating losing ones. It provides insights into leadership, team dynamics, and the importance of accountability and resilience in breaking negative cycles and fostering a culture of continuous achievement.
See full summary
Team Genius
The New Science of High-Performing Organizations
Rich Karlgaard|Michael S. Malone
The book explores the dynamics of successful teams, combining scientific research with real-world examples to identify the key factors that drive team performance. It offers practical insights on optimal team sizes, the importance of diversity, managing team life cycles, and harnessing the power of teams to innovate and compete in today's economy.
See full summary
Renegade Marketing
12 Steps to Building Unbeatable B2B Brands
Drew Neisser
The book provides a guide for business-to-business (B2B) marketers, outlining a 12-step process to create strong and effective brand strategies. It emphasizes the importance of understanding customer needs, differentiating from competitors, and leveraging storytelling to engage audiences and drive growth.
See full summary