Summaries of books about Business & Finance:
Paid Attention
Innovative Advertising for a Digital World
Faris Yakob
The book explores the transformation of advertising in the context of digital technology, examining how attention has become a valuable currency in the modern media landscape. It offers insights into innovative strategies for engaging consumers, leveraging new platforms, and creating campaigns that resonate in a cluttered and constantly evolving digital world.
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Feeding Your Leadership Pipeline
How to develop the Next Generation of Leaders in Small to Mid-Sized Companies
Daniel R. Tobin
The book provides a framework for creating a continuous leadership development program within small to mid-sized organizations, emphasizing practical strategies for identifying, nurturing, and promoting internal talent to ensure a steady supply of skilled leaders. It offers tools, techniques, and case studies to help companies tailor their leadership development efforts to their unique needs and cultivate a robust pipeline of managerial talent.
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The Digital Leader
Finding a Faster, More Profitable Path to Exceptional Growth
Ram Charan|Raj B. Vattikuti
The book provides insights into how leaders can leverage digital technologies to accelerate business growth and profitability. It offers strategies for transforming organizational structures, cultures, and processes to thrive in the digital age, drawing on real-world examples and practical advice for executives.
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Living Proof
Onyx Moonshine's Journey to Revive the American Spirit
Adam von Gootkin
The book chronicles the entrepreneurial journey of the author in reviving the legacy of Prohibition-era moonshine through the establishment of his own brand, Onyx Moonshine. It delves into the history of American moonshine, the challenges of starting a spirits business, and the pursuit of crafting a high-quality, authentic product.
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Think Talk Create
Building Workplaces Fit For Humans
David Brendel|Ryan Stelzer
The book presents a framework for transforming workplace cultures through a three-step process of thinking critically, engaging in open dialogue, and fostering creativity. It emphasizes the importance of human-centric leadership and collaborative problem-solving to drive innovation and improve organizational performance.
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The Negotiation Book
Your Definitive Guide to Successful Negotiating
Steve Gates
The book provides a comprehensive overview of negotiation strategies and techniques, offering practical advice and tools to help readers improve their negotiating skills. It covers various aspects of negotiation, from preparation and execution to closing deals and maintaining relationships.
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Why CRM Doesn't Work
How to Win by Letting Customers Manange the Relationship
Frederick Newell
The book critiques traditional Customer Relationship Management (CRM) strategies, arguing that they are often ineffective because they focus on controlling the customer rather than understanding and responding to their needs. It proposes an alternative approach where businesses empower customers to define the relationship, thereby fostering loyalty and improving customer satisfaction through a more customer-centric model.
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The Economic Naturalist's Field Guide
Common Sense Principles for Troubled Times
Robert H. Frank
The book presents a collection of essays that explore economic principles through real-world examples, illustrating how understanding economics can help make sense of complex societal issues. It delves into topics such as the importance of context in economic decisions, the role of luck in success, and the impact of individual choices on the broader economy.
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The Selling Fox
A Field Guide for Dynamic Sales Performance
Jim Holden
The book provides strategies and insights for sales professionals to improve their performance, focusing on dynamic selling techniques and customer engagement. It offers practical advice, tools, and methodologies to help salespeople adapt to changing markets and effectively close deals.
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Absolute Returns
The Risk and Opportunities of Hedge Fund Investing
Alexander M. Ineichen
The book provides an in-depth analysis of hedge fund investing, exploring various strategies, risk management techniques, and the potential for achieving absolute returns regardless of market direction. It also examines the historical performance of hedge funds, the industry's structure, and the challenges and opportunities for investors seeking to diversify their portfolios with these alternative investments.
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