Summaries of books about Business & Finance:
Connecting With Consumers
Marketing For New Marketplace Realities
Allan J. Kimmel
The book examines the shift in consumer behavior and marketing strategies in the digital age, emphasizing the importance of building relationships and engaging with customers through various online platforms. It explores topics such as social media, word-of-mouth, and consumer empowerment, providing insights and practical advice for adapting to the evolving marketplace.
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Building Your Business Through Export
John Westwood
The book provides a comprehensive guide on how to expand a business internationally through exporting, covering market research, export strategies, and the legal aspects of international trade. It offers practical advice on marketing, distribution, and adapting products and services for new markets to help businesses succeed in global expansion.
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Empires of Profit
Commerce, Conquest and Corporate Responsibility
Daniel Litvin
The book examines the historical relationship between multinational corporations and the often-destructive impact they have had on local communities and environments in their pursuit of profits. It delves into case studies across different industries and eras, exploring the ethical challenges and the evolving concept of corporate responsibility.
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Implementing Six Sigma and Lean
Ron Basu
The book provides a comprehensive guide to integrating the principles of Six Sigma and Lean methodologies to improve business processes and performance. It covers tools and techniques for process improvement, case studies, and strategies for successful implementation and management of these methodologies within organizations.
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Why Firms Succeed
John Kay
The book explores the determinants of business success, emphasizing the importance of distinctive capabilities and a firm's architecture, reputation, and relationships. It challenges traditional views of competitive advantage by focusing on the unique ways companies create value and sustain long-term profitability.
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Effective Financial Management
Brian Finch
The book provides practical advice on how to manage a company's finances effectively, covering topics such as budgeting, decision-making, and financial reporting. It also offers insights into financial strategy and risk management to help businesses maximize their financial performance.
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Investing in Hedge Funds
Joseph G. Nicholas
The book provides insights into the strategies used by hedge funds, explaining how they differ from traditional investment methods and offering guidance on portfolio construction with hedge funds. It also discusses the risks and rewards associated with hedge fund investments, including due diligence and the evaluation of fund performance.
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What Every Investor Needs to Know About Accounting Fraud (CLS.EDUCATION)
Jeff Madura
The book provides an overview of various accounting fraud schemes and teaches investors how to detect financial statement manipulations. It offers practical guidance on interpreting financial reports critically to safeguard investments from the risks associated with fraudulent accounting practices.
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Bridging the Soft Skills Gap
How to Teach the Missing Basics to the New Hybrid Workforce
Bruce Tulgan
The book provides strategies for employers to address the lack of critical soft skills among the younger workforce, such as professionalism, critical thinking, and communication. It offers practical advice and tools for training employees to develop these essential interpersonal and workplace abilities in the context of a changing, hybrid work environment.
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Career Imprints
Creating Leaders Across An Industry
Monica C. Higgins
The book examines how the early work environments of leaders shape their leadership style and strategies, focusing on the biotechnology industry. It explores the concept of "career imprints" and how the organizational culture of one's first employer can leave a lasting impact on their approach to leadership throughout their career.
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