Sell It Like Serhant
How to Sell More, Earn More, and Become the Ultimate Sales Machine
by:
Ryan Serhant
Summary:
The book provides a comprehensive guide to mastering sales techniques, drawing from the author's experience in real estate to offer strategies for building confidence, negotiating effectively, and closing deals. It includes personal anecdotes, practical tips, and exercises designed to help readers improve their sales skills and increase their earnings.
Key points:
1. The Four W's: Serhant highlights the need to understand the customer's reasons for buying, their identity, the product/service, and the right selling time.
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