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How Not to Sell

Why You Can't Close the Deal and How to Fix It
Summary:

The book provides insights into common sales mistakes and misconceptions that prevent successful deal closures. It offers practical advice and strategies for improving sales techniques, building better customer relationships, and enhancing overall sales performance.

Key points:

1. Unpreparedness: Successful sales hinge on thorough preparation. Without researching prospects and knowing your product, closing deals is tough.

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