Return to previous page

Why We Buy

The Science Of Shopping
Summary:

The book analyzes shopping behavior and the factors that influence how consumers make purchasing decisions, drawing on extensive research and observations of shoppers in stores. It offers insights into the psychology of buying, the effectiveness of various retail strategies, and practical advice for retailers on how to improve the shopping experience to increase sales.

Key points:

1. Observation is key: Watch customers shop to learn what influences their purchases and improve the shopping experience.

Books similar to "Why We Buy":