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How I Raised Myself From Failure To Success In Selling

Summary:

The book provides practical advice and strategies for improving sales techniques, based on the author's personal experiences of transforming from an unsuccessful salesman into a top performer. It emphasizes the importance of enthusiasm, knowing the product, and the art of asking questions to build relationships and close deals effectively.

Key points:

1. Enthusiasm: Bettger highlights the role of genuine enthusiasm in influencing customer decisions.

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