Summary:
The book advocates for a marketing strategy focused on creating small, targeted, and highly personalized campaigns to engage individuals and niche groups rather than mass audiences. It emphasizes the importance of leveraging digital tools and social media to build meaningful connections and drive business results on a more personal level.
Key points:
1. Shift to Micromarketing: Verdino suggests businesses focus on personalized marketing for specific consumer groups, which is more effective in today's media-saturated environment.
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