Selling to the Government
What It Takes to Compete and Win in the World's Largest Market
by:
Mark Amtower
Summary:
The book provides a comprehensive guide on how businesses can navigate the complex process of securing government contracts, offering strategies for marketing to government agencies, understanding procurement processes, and leveraging the nuances of government buying patterns. It includes practical advice on building relationships with government buyers, crafting effective proposals, and staying compliant with regulations to successfully compete in the government marketplace.
Key points:
1. Know the Government Market: Understand how government agencies buy, their fiscal year, and regulations.
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