Summary:
The book explores the concept that most consumer behavior is habitual and unconscious, challenging marketers to focus on influencing customers' habits rather than their conscious decisions. It provides insights and strategies for creating products and marketing campaigns that align with these automatic behaviors to effectively drive consumer loyalty and engagement.
Key points:
1. Habit-Driven Behavior: Martin notes that habits, which are automatic reactions to familiar cues, drive much of consumer behavior. These are formed by repeated actions and are often overlooked by marketers who focus on the small percentage of conscious decisions.
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