Customer Success
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Summary:
The book provides a comprehensive guide on how businesses can implement customer success strategies to minimize customer churn and maximize recurring revenue. It offers insights into creating a customer-centric culture, utilizing data analytics, and developing proactive processes to ensure customers achieve their desired outcomes and enhance loyalty.
Key points:
1. Company-Wide Customer Success: The book emphasizes that customer success should be a company-wide culture, not just a department, driving growth and profitability.
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