Trust Agents
Using the Web to Build Influence, Improve Reputation, and Earn Trust
Summary:
The book explores how individuals and businesses can use online social networks to establish trust and build relationships that enhance their influence and reputation. It provides strategies for becoming a "trust agent," someone who leverages digital platforms to create transparency, credibility, and a loyal following.
Key points:
1. Innovate Online: Trust agents create new rules and success paths in the digital world, using the web's unique features to stand out and add value.
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