The Target Story
How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience
by:
Bill Chastain
Summary:
The book chronicles the history and evolution of Target Corporation, detailing how it transformed from a regional discount retailer into a national shopping destination. It explores the strategies and marketing innovations that created Target's unique brand identity and customer loyalty, offering insights into the company's business model and retail experience.
Key points:
1. Brand Identity: Target stands out with its "cheap chic" approach, offering style at affordable prices.
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