The Experience Maker
How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
by:
Dan Gingiss
Summary:
The book provides insights and strategies for businesses to enhance their customer experience, emphasizing the importance of creating memorable interactions that lead to positive word-of-mouth. It offers practical advice and real-world examples on how to turn customers into advocates by focusing on small details that make a big impact.
Key points:
1. WISER Method: Gingiss presents WISER as a guide for exceptional customer experiences, focusing on being Witty, Immersive, Shareable, Extraordinary, and Responsive.
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