Predictable Revenue
Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
Summary:
The book outlines a systematic approach to building a scalable and repeatable B2B sales process, drawing on the successful strategies implemented at Salesforce.com. It introduces the concept of separating sales roles into specialized functions and emphasizes the importance of lead generation and predictable pipeline creation to drive consistent growth.
Key points:
1. Cold Calling
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