Newsjacking
How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Summary:
The book provides strategies for businesses and individuals to capitalize on breaking news by quickly creating relevant content that journalists and social media users will want to share, thereby gaining attention and media coverage. It outlines the timing, risks, and techniques for effectively inserting one's perspective into current news stories to boost visibility and establish thought leadership.
Key points:
1. Newsjacking: Using trending news to boost marketing and get media attention by adding your own perspective.
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