Summary:
The book presents an eight-step process for managing change with positive results, emphasizing the importance of leadership in initiating, guiding, and ensuring sustainable change within organizations. It provides practical strategies and real-world examples to help leaders overcome obstacles and implement change effectively.
Key points:
1. Create Urgency: Kotter highlights the need to instill urgency for change within the organization by identifying threats, exploring opportunities, and discussing market realities.
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