Summary:
The book presents a framework for companies to adapt to rapidly changing environments by fostering a dual operating system that combines the efficiency of a traditional hierarchy with the agility of a network-like structure. It emphasizes the importance of creating a sense of urgency, empowering employees, and embedding a culture of continuous strategic innovation to thrive in the modern business landscape.
Key points:
1. Dual Operating System: Kotter proposes a dual system combining traditional hierarchy and a more agile, innovative network structure for better adaptability in a fast-paced business world.
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