Guerrilla Marketing and Joint Ventures
Million Dollar Partnering Strategies for Growing Any Business in Any Economy
Summary:
The book provides strategies for leveraging the power of joint ventures and partnerships to expand business reach and increase revenue without significant investment. It offers practical advice on identifying potential partners, crafting win-win agreements, and utilizing guerrilla marketing tactics to maximize the benefits of these collaborations.
Key points:
1. Guerrilla Marketing Basics: Use creative, low-cost strategies to compete with big companies by focusing on time, energy, and imagination instead of big budgets.
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