Summary:
The book introduces the concept of "Permission Marketing," which emphasizes building long-term relationships with customers through consent-based, personalized communication rather than traditional interruption advertising. It outlines strategies for businesses to obtain permission from potential customers, deliver messages to a willing audience, and cultivate those relationships to create loyal customers over time.
Key points:
1. Permission Marketing: Godin suggests "permission marketing" is more effective than traditional "interruption marketing". It involves gaining consumer consent to receive marketing messages.
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