Summary:
The book provides a strategic approach to internal communication within the human resources field, offering a framework for delivering clear, impactful messages about HR initiatives to employees. It includes practical advice, case studies, and tools to help HR professionals enhance engagement and understanding of HR programs across an organization.
Key points:
1. PUSH vs. PULL Communication: Use both direct messages (PUSH) like emails and self-service options (PULL) like intranets for effective HR communication.
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