Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
Summary:
The book provides a strategic framework for businesses to generate word-of-mouth marketing by creating unique, talkable customer experiences that prompt conversations and recommendations. It includes case studies, research, and practical steps to help companies craft and implement effective talk triggers that lead to increased customer acquisition and loyalty.
Key points:
1. Talk Triggers: A talk trigger is a standout feature that gets customers talking about a business or product. It must be remarkable, relevant, reasonable, and repeatable.
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