Summaries of books about Business & Finance:
What Great Brands Do
The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
The book outlines seven key principles that successful brands use to distinguish themselves in the market, such as starting brand-building inside the company and avoiding selling products. It provides insights and case studies on how these principles are applied by leading brands to create a strong brand identity and achieve business success.
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Simple Habits for Complex Times
Powerful Practices for Leaders
Jennifer Garvey Berger|Keith Johnston
The book provides leaders with strategies to navigate the complexities of modern organizational life, emphasizing adaptive thinking, relationship building, and embracing uncertainty. It offers practical exercises and real-world examples to cultivate habits that can help leaders make better decisions and foster a more responsive and innovative organizational culture.
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Grow the Pie
How Great Companies Deliver Both Purpose and Profit – Updated and Revised
Alex Edmans
The book presents a framework for businesses to create value for society through a purpose-driven approach that benefits both shareholders and stakeholders. It challenges the zero-sum mindset by showing how companies can increase their profits by positively contributing to the world, using evidence-based research and case studies to support this "grow the pie" philosophy.
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The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
The book provides strategies for creating compelling sales offers that immediately capture a customer's interest, emphasizing the importance of clear value, a strong guarantee, and a sense of urgency. It outlines how to communicate these elements effectively and quickly to make an offer that is hard to refuse.
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The High-Potential Leader
How to Grow Fast, Take on New Responsibilities, and Make an Impact
Ram Charan
The book provides insights and strategies for individuals identified as high-potential within their organizations to accelerate their growth, take on leadership roles, and drive significant impact. It offers practical advice on developing the necessary skills, behaviors, and mindset to navigate complex challenges and succeed in higher-level positions.
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Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
Jeff Thull
The book provides a strategic approach to selling in complex and high-stakes environments, offering a methodology for navigating the challenges of high-value business-to-business sales. It emphasizes the importance of understanding customer needs, aligning solutions with those needs, and effectively communicating value to decision-makers.
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That's What She Said
What Men Need to Know About Working Together
Joanne Lipman
The book addresses the gender gap in the workplace by offering insights into the unconscious biases and cultural pressures that affect women's careers. It provides practical advice for men and women to collaborate more effectively, fostering a more inclusive and equitable work environment.
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The Signals Are Talking
Why Today's Fringe Is Tomorrow's Mainstream
Amy Webb
The book presents a methodology for identifying and interpreting the early signals of future trends by analyzing the fringes of society, technology, and business. It guides readers on how to think like a futurist and prepare for changes that will eventually become mainstream.
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Under New Management
How Leading Organizations Are Upending Business as Usual
David Burkus
The book explores innovative, sometimes counterintuitive management practices being used by modern organizations to boost productivity and foster employee engagement. It challenges traditional corporate structures and norms, presenting case studies and research on new approaches to leadership, such as eliminating email or eschewing performance appraisals.
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Not Everyone Gets A Trophy
How to Manage the Millennials
Bruce Tulgan
The book provides insights into the characteristics and work habits of the Millennial generation, offering strategies for effectively managing, motivating, and retaining these younger workers by addressing their unique needs and leveraging their strengths. It emphasizes the importance of clear communication, structured leadership, and adapting management styles to bridge generational gaps in the workplace.
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