Summaries of books about Business & Finance:
Selling to the Government
What It Takes to Compete and Win in the World's Largest Market
Mark Amtower
The book provides a comprehensive guide on how businesses can navigate the complex process of securing government contracts, offering strategies for marketing to government agencies, understanding procurement processes, and leveraging the nuances of government buying patterns. It includes practical advice on building relationships with government buyers, crafting effective proposals, and staying compliant with regulations to successfully compete in the government marketplace.
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The Brand Called You
Make Your Business Stand Out in a Crowded Marketplace
Peter Montoya|Tim Vandehey
The book provides a guide to personal branding, offering strategies for individuals to differentiate themselves and their businesses in a competitive market. It emphasizes the importance of creating a unique personal brand identity, building a strong reputation, and effectively communicating one's value proposition to potential clients and customers.
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Broke Millennial Talks Money
Scripts, Stories, and Advice to Navigate Awkward Financial Conversations
Erin Lowry
The book provides practical guidance and specific scripts for handling a variety of complex financial discussions with friends, family, and partners. It includes personal anecdotes and expert insights to help readers confidently approach topics like splitting bills, discussing debt, and setting financial boundaries.
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Tearing Down the Walls
How Sandy Weill Fought His Way to the Top of the Financial World. . .and Then Nearly Lost It All
Monica Langley
The book chronicles the rise of financier Sandy Weill, detailing his ambitious journey as he built a financial empire by assembling Citigroup, one of the world's largest financial services companies. It also explores the challenges and near-collapse he faced, providing an insider's view of power struggles, corporate mergers, and the volatile nature of the financial industry.
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The Long-Distance Teammate
Stay Engaged and Connected While Working Anywhere
Kevin Eikenberry|Wayne Turmel
The book provides strategies and insights for individuals working remotely to remain productive, connected, and engaged with their teams. It covers topics such as communication, collaboration, and building trust, offering practical advice for navigating the challenges of long-distance teamwork.
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Be Your Customer's Hero
Real-World Tips & Techniques for the Service Front Lines
Adam Toporek
The book provides practical advice and actionable strategies for customer service professionals to enhance their service delivery, focusing on real-world scenarios and techniques to create positive customer experiences. It emphasizes the importance of understanding customer needs, building strong relationships, and effectively resolving issues to become a customer service hero.
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Secrets of Silicon Valley
What Everyone Else Can Learn from the Innovation Capital of the World
Deborah Perry Piscione
The book delves into the unique ecosystem of Silicon Valley, exploring the cultural and economic factors that drive its success in innovation and entrepreneurship. It offers insights into the mindset, business strategies, and collaborative spirit that have made the region a global hub for technological advancement and a model for innovation worldwide.
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Swiss Made
The Untold Story Behind Switzerland's Success
R. James Breiding
The book delves into the factors that have contributed to Switzerland's remarkable economic success, examining its unique business practices, political stability, and innovative culture. It provides insights into the country's small but powerful corporate giants, its education system, and the historical context that has shaped its prosperity.
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Raise Your Voice
A Cause Manifesto: A Marketing Communications Guide for Mission-Driven Brands
Brian Sooy
The book provides a strategic framework for mission-driven organizations to effectively communicate their purpose and values through branding and marketing. It outlines twelve principles to help these organizations inspire engagement, improve fundraising, and create a lasting impact on their audience and community.
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What Clients Love
A Field Guide to Growing Your Business
Harry Beckwith
The book provides insights into understanding customer preferences and behaviors, offering strategies for businesses to attract and retain clients by focusing on their needs and desires. It emphasizes the importance of building strong relationships, delivering exceptional service, and creating a brand that resonates with the target audience.
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