Summaries of books about Business & Finance:
Guerrilla Marketing for Writers
100 No-Cost, Low-Cost Weapons for Selling Your Work
Jay Conrad Levinson|Rick Frishman|Michael Larsen|David L. Hancock
The book provides writers with an arsenal of creative marketing strategies aimed at promoting and selling their work without incurring significant expenses. It covers a range of tactics from leveraging social media and networking to crafting effective press releases and building partnerships, all designed to increase visibility and sales for authors on a tight budget.
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The Mind of Wall Street
A Legendary Financier on the Perils of Greed and the Mysteries of the Market
Leon Levy|Eugene Linden
The book provides an insider's perspective on the financial industry, exploring the psychological and emotional aspects of investing and the influence of human behavior on the markets. It delves into historical financial events, personal anecdotes, and the dangers of greed, offering insights into the complexities and unpredictability of the stock market.
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The Direct to Consumer Playbook
The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
The book provides an in-depth analysis of successful direct-to-consumer (DTC) brands, detailing their founding stories, growth strategies, and the tactics they used to disrupt traditional retail models. It offers actionable insights and lessons for entrepreneurs and marketers looking to build or enhance their own DTC businesses.
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Guerrilla Marketing for Coaches
Six Steps to Building Your Million-Dollar Coaching Practice
Jay Conrad Levinson|Andrew Neitlich
The book provides a strategic approach to marketing for coaching professionals, outlining six key steps to expand their client base and increase revenue. It offers practical advice and creative tactics to effectively brand, market, and sell coaching services in a competitive market, leveraging the principles of Guerrilla Marketing.
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Balanced Scorecard Step-by-Step
Maximizing Performance and Maintaining Results
Paul R. Niven
The book provides a detailed guide on implementing the Balanced Scorecard framework, a strategic planning and management system used by organizations to align business activities with their vision and strategy. It offers practical advice, case studies, and step-by-step instructions for integrating the framework to improve performance and sustain long-term objectives.
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Design to Grow
How Coca-Cola Learned to Combine Scale and Agility
David Butler|Linda Tischler
The book explores how Coca-Cola has managed to achieve global scale while maintaining the flexibility to adapt to local markets, using a combination of established brand presence and innovative practices. It provides insights and practical advice on how businesses can balance growth and responsiveness by leveraging design thinking and a scalable approach to innovation.
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Startup Communities
Building an Entrepreneurial Ecosystem in Your City
Brad Feld
The book provides insights and guidelines on how to foster a thriving startup ecosystem in a local community, emphasizing the importance of collaboration among entrepreneurs, investors, and other stakeholders. It outlines the "Boulder Thesis," which includes four key principles for building sustainable and inclusive entrepreneurial environments that can thrive in any city.
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Know What You Don't Know
How Great Leaders Prevent Problems Before They Happen
Michael A. Roberto
The book explores the importance of proactive problem detection and prevention in leadership, offering strategies for leaders to identify and address potential issues before they escalate. It provides case studies and practical tools to improve decision-making processes, encourage open communication, and foster a culture of vigilance within organizations.
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The Critical Few
Energize Your Company’s Culture by Choosing What Really Matters
Jon R. Katzenbach|James Thomas|Gretchen Anderson
The book explores the concept of organizational culture and its impact on company performance, advocating for the identification and leveraging of a few critical elements—traits and behaviors—that can energize and drive a successful culture transformation. It provides practical guidance and real-world examples to help leaders and teams focus on these pivotal factors to achieve lasting change and enhance overall business success.
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High Tech Start Up, Revised And Updated
The Complete Handbook For Creating Successful New High Tech Companies
John L. Nesheim
The book provides a comprehensive guide for entrepreneurs on how to launch and grow a successful high-tech company, covering topics such as business planning, fundraising, team building, and navigating the unique challenges of the tech industry. It offers practical advice, case studies, and updated strategies reflecting the latest trends and developments in the tech startup ecosystem.
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