Summaries of books about Business & Finance:
Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
Lutz Finger|Soumitra Dutta
The book provides a comprehensive guide to harnessing the power of social media analytics, offering practical advice on how to ask the right questions, measure key social media metrics, and analyze data to gain insights into customer behavior. It emphasizes the importance of data-driven decision-making and provides real-world examples and strategies for influencing and engaging with audiences online.
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Reinventing the Product
How to Transform your Business and Create Value in the Digital Age
Eric Schaeffer|David Sovie
The book explores strategies for businesses to innovate and stay competitive by leveraging digital technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and analytics. It provides insights into transforming traditional products into smart, connected products that enhance customer experiences and create new revenue streams.
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Carrots and Sticks
Unlock the Power of Incentives to Get Things Done
Ian Ayres
The book explores how structured incentives and penalties can effectively motivate behavior and decision-making in various aspects of life, including personal goals, business, and policy. It delves into the psychology behind incentives, offering practical advice on how to design and implement them to achieve desired outcomes.
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21 Dirty Tricks at Work (Again!)
Mike Phipps
The book provides an exploration of the various underhanded tactics that individuals may use in the workplace to gain an advantage over their colleagues, such as manipulation and sabotage. It also offers strategies for recognizing, dealing with, and overcoming these unethical behaviors to maintain a positive and productive work environment.
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Thirteeners
Why Only 13 Percent of Companies Successfully Execute Their Strategy—and How Yours Can Be One of Them
Daniel F. Prosser
The book examines the reasons why the majority of companies fail to effectively implement their strategies, attributing the failure to a lack of connectedness within the organization. It provides insights and methodologies for leaders to foster a culture of engagement and alignment, ensuring that their companies are among the minority that successfully execute their strategic plans.
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The Age of Intent
Using Artificial Intelligence to Deliver a Superior Customer Experience
P.V. Kannan|Josh Bernoff
The book explores how companies can leverage artificial intelligence to enhance customer service, detailing the use of chatbots and virtual assistants to anticipate customer needs and deliver personalized support. It provides insights into the future of customer experience, emphasizing the importance of AI in creating efficient, intuitive interactions between businesses and their clients.
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The Gridlock Economy
How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives
Michael Heller
The book examines the paradox where excessive ownership rights lead to underuse of resources, stifling innovation and economic growth. It explores how fragmented property rights create a "tragedy of the anticommons" where the inability to aggregate these rights prevents valuable assets from being efficiently utilized.
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The Cult of the Luxury Brand
Inside Asia's Love Affair with Luxury
Radha Chadha
The book explores the phenomenon of luxury brand obsession in Asia, examining the cultural, economic, and social factors that drive consumers' insatiable appetite for high-end goods. It delves into the strategies luxury brands employ to capitalize on this market and the implications of this trend for global consumer culture.
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Investment
A History
Norton Reamer|Jesse Downing
The book traces the evolution of investment from ancient times to the modern era, exploring how investment strategies, vehicles, and markets have developed and influenced economies and societies. It examines the role of various players in the investment landscape, including individual investors, institutions, and regulators, and discusses the ethical considerations and future of investing.
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Prediction Machines, Updated and Expanded
The Simple Economics of Artificial Intelligence
Ajay Agrawal|Joshua Gans|Avi Goldfarb
The book explores the economic implications of artificial intelligence, framing AI as a drop in the cost of prediction, which transforms decision-making across various industries. It delves into how businesses can strategically leverage AI, the challenges of integrating it into existing models, and the broader societal impacts of widespread predictive technology.
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