Summaries of books about Business & Finance:
Meaningful
The Story of Ideas That Fly
Bernadette Jiwa
The book explores how businesses can create products and services that resonate deeply with customers by focusing on the human stories behind the ideas. It emphasizes the importance of empathy, understanding, and storytelling in the development and marketing of successful innovations.
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All Your Worth
The Ultimate Lifetime Money Plan
Elizabeth Warren|Amelia Warren Tyagi
The book provides a straightforward financial plan that focuses on balancing your budget by dividing income into three categories: 50% for must-haves, 30% for wants, and 20% for savings and debt repayment. It offers practical advice and strategies to achieve financial stability, manage debt, and build a secure future without complex budgeting schemes.
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Dollars and Sense
How We Misthink Money and How to Spend Smarter
Dan Ariely|Jeff Kreisler
The book explores the psychological traps and irrational thinking that lead people to make poor financial decisions, using humor and behavioral economics insights. It offers practical advice on how to better understand our spending habits, make smarter financial choices, and ultimately improve our financial well-being.
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Phishing for Phools
The Economics of Manipulation and Deception
George A. Akerlof|Robert J. Shiller
The book explores how markets, while creating benefits, also systematically exploit weaknesses in human psychology, leading to manipulation and deception. It delves into various sectors, including finance, advertising, and politics, to illustrate how businesses and individuals use information asymmetry and psychological tricks to "phish" consumers and investors into making decisions that may not be in their best interest.
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Make Your Mark
The Creative's Guide to Building a Business with Impact
99U
The book provides insights and practical advice for creative professionals on how to build a successful business that reflects their values and makes a significant impact. It includes contributions from various experts and covers topics such as branding, marketing, and productivity, tailored to help creatives turn their passions into a sustainable enterprise.
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How to Become a Rainmaker
The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox
The book provides practical strategies and tips for sales professionals on how to effectively sell products or services and maximize customer satisfaction. It emphasizes the importance of focusing on customer needs, building strong relationships, and consistently delivering value to become a top performer in sales.
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The House Hacking Strategy
How to Use Your Home to Achieve Financial Freedom
Curelop Craig
The book provides a practical guide on how to minimize or eliminate housing costs by purchasing a property, living in part of it, and renting out the other parts. It offers step-by-step advice on finding the right property, securing financing, managing tenants, and leveraging the income generated to build wealth and achieve financial independence.
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The Founder's Mentality
How to Overcome the Predictable Crises of Growth
Chris Zook|James Allen
The book explores the challenges that companies face as they grow, emphasizing the importance of maintaining an entrepreneurial spirit and a clear sense of purpose. It provides strategies for overcoming the internal barriers and complexity that can hinder sustained growth and erode the initial founder's mentality.
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Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Seth Godin
The book introduces the concept of "Permission Marketing," which emphasizes building long-term relationships with customers through consent-based, personalized communication rather than traditional interruption advertising. It outlines strategies for businesses to obtain permission from potential customers, deliver messages to a willing audience, and cultivate those relationships to create loyal customers over time.
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Immunity to Change
How to Overcome It and Unlock the Potential in Yourself and Your Organization
Robert Kegan|Lisa Laskow Lahey
The book presents a psychological framework for understanding why personal and organizational change efforts often fail, and introduces a step-by-step process for overcoming these obstacles by identifying and addressing deeply rooted, hidden assumptions. It provides tools and real-life examples to help individuals and groups break through their resistance to change and achieve their improvement goals.
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