The Customer Loyalty Loop
The Science Behind Creating Great Experiences and Lasting Impressions
by:
Noah Fleming
Summary:
The book explores the psychological principles and practical strategies for creating customer experiences that foster repeat business and loyalty. It delves into the customer lifecycle, emphasizing the importance of emotional engagement and providing actionable advice for businesses to nurture long-term customer relationships.
Key points:
1. The Customer Loyalty Loop is a model with four stages: recognizing needs, evaluating options, making a purchase, and experiencing post-purchase. Optimizing these stages helps build lasting loyalty.
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