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Words that Sell

The Thesaurus to Help You Promote Your Products, Services, and Ideas
Summary:

The book provides an extensive list of persuasive words and phrases designed to help marketers and copywriters effectively promote their offerings. It includes categorized sections for various selling scenarios, emotional triggers, and descriptive language to enhance advertising and marketing materials.

Key points:

1. Persuasive Language: The book stresses the impact of persuasive language in marketing, suggesting it can sway customer perception and purchases.

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