Be Our Guest
Revised and Updated Edition: Perfecting the Art of Customer Service
Summary:
The book provides insights into the customer service strategies and principles used by Disney to create memorable experiences for their guests. It offers practical advice on how to apply these methods to various businesses to achieve excellence in customer service and maintain a competitive edge.
Key points:
1. Quality Standards: The book stresses the need for high customer service standards, with Disney prioritizing safety, courtesy, show, and efficiency.
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