How to Talk to Customers

Create a Great Impression Every Time with MAGIC

by: Diane Berenbaum|Tom Larkin

in: Marketing & Sales

Summary:

The book provides strategies and techniques for effective customer communication, emphasizing the MAGIC formula: Making a connection, Acting professionally, Giving best solutions, Inviting feedback, and Closing with a positive end. It includes practical advice, examples, and exercises to improve customer service skills and build lasting customer relationships.

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